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Skills Development and Training Programs

"Your ability to translate the features and benefits of this new product into specific selling points was instrumental in the success of our sales efforts. We have increased revenues by 33%."
- Bill Gaier, The Kansas City Star

20/20 Marketing has helped large and small firms alike find solutions through varied employee training programs.

Here are just a few examples of the value 20/20 Marketing has delivered...

A major regional bank was experiencing low cross-selling ratios, and customer service surveys reflected a deterioration that was unacceptable to bank management. They sought out various companies that could provide the required sales and service training. After evaluating the cost, the quality of the programs and commitment they selected 20/20 Marketing. The turnaround process started with an attitudinal survey and separate skills development programs for tellers, personal bankers, and branch managers. The results confirmed that it was worth the investment. Cross-selling dramatically improved by 68%, and customer service quality was back on track meeting and exceeding bank standards.

A national sales organization had experienced dramatic growth and hired a number of new salespeople to meet the demand for the company services. Why did they turn to 20/20 Marketing in lieu of more highly recognized national firms - they wanted customization at an affordable price. We instituted a Best Practices program and held the new sales team to these standards. Sales continued to increase but at a better profit margin, and for the first time there was a consistency in the approach and professionalism of the team.