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Budget Right or Bust
    Consider your marketing and advertising dollars an investment, and allocate based on future opportunities, not just past practice.
First published in < href="http://www.ithinkbigger.com/index.php?option=com_content&view=article&id=258:-sales-marketing-promotion-budget-right-or-bungle-3-steps-to-success-&catid=57:january-2009">I Think Bigger

Best Practices for Managing Special Assets
    Banks continue to face major challenges to stay viable and they risk turning their backs on the customer. This will only weaken their long-term viability. Banks need to creatively address the troubled assets quickly.
First published in Bank News

360° Dynamic Marketing
    Rather than focusing your efforts on only the traditional external markets and communicating to existing customers and prospects, energize your selling by focusing your sales not only externally but internally as well.
First published in KC Small Business Monthly

Budgeting Smart for 2009 - ensuring marketing success
    When you are set your annual budget, how do you allocate - past practice, future opportunities?
First published in KC Small Business Monthly

Crock Pot Marketing
    During changing economic times, like we are in today, having the same plan in place as you did last year can be disastrous rather than predictable.
First published in KC Small Business Monthly

Marketing Plans Aren't Written in Stone
    In these uncertain economic times, it's critical to remain flexible in your marketing efforts.
First published in KC Small Business Monthly

How Competent a CMO Are You?
    Developing your company's marketing program shouldn't be a juggling act - it should be expertly choreographed.
First published in KC Small Business Monthly

Profitable Marketing
    How does an organization achieve the long-term relationship when there are so many pressures for short-term results?
First published in Bank News

Shoe String Marketing
    Promoting your business like a pro doesn't depend on deep pockets or vast expertise.
First published in KC Small Business Monthly

The Benefits and Pitfalls of Silo Marketing
    If you never mingle your storehouse of expertise, the business may starve though the silos are full.
First published in KC Small Business Monthly

Your Bank's Survival Depends on Your E-Strategy
    Survival depends on your e-strategy, so take time to think through your options.
First published in Bank News

Don't Be Underminded by Overwhelming Success
    A tidal wave of destruction or a flood of revenue and goodwill? Planning for success makes the crucial difference when it arrives "bigger and better" than expected.
First published in KC Small Business Monthly

Staying Connected to the Customer
    How do you maintain top-of-mind awareness and make your company standout? The solution to these perennial problems is advertising specialties, the industry term for usually small items imprinted with your name, company logo, and contact information - phone number, address, and website.
First published in KC Small Business Monthly

Loosing Your Competitive Advantage By Overlooking
    Senior management of companies are under increased pressure to meet and beat the financial projections on the street.
First published in Ingrams

Small Businesses Can Have Their Cake and Eat It, Too
    Sometimes a job can look too big for any small organization to tackle, but by using a tiered planning and organization strategy, any task can be handle one piece at a time.
First published in KC Small Business Monthly

Marketing on a Shoestring Can Yield Rich Results
    When you aren't a marketing firm, can't afford one, but have to behave like you do, how can a small business survive? By using these steps, it doesn't take a great deal of money to promote like a pro.
First published in KC Small Business Monthly

Eight Keys to Financial Success
    Any business hopes to grow. Here are eight ways to keep your growing financial obligations under control.
First published in KC Small Business Monthly

Delightful But Disastrous Distractions
    As you begin a new fiscal year, it's time to plan where you want to business to go, but beware of having your intentions put aside by every-day distractions.
First published in KC Small Business Monthly

Banking Services for Your Growing Business
    Your initial need for your bank's services may not be very involved, but as your business grows, so will your need for new services. As banking services continue to evolve, it's important to keep up with the latest changes.
First published in KC Small Business Monthly

Bridging the Generation Gap
    The values between the generations can feel like a chasm, so when conflict arises, it's important to discover what causes the differences.
First published in KC Small Business Monthly

Recession Proof Your Sales
    Learn the steps that need to be taken to survive a tough economy.
First published in Ingram's magazine

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