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Marketing & Sales Consulting

"Your consulting insights are the most remarkable I've encountered. And that's no exaggeration. In the hour we spent together, you listened and then offered not one but several powerful steps I could immediately take to better serve my target market."
- Mindi McKenna, PhD, MBA, EHC, Inc.

20/20 Marketing's proven results over 30 years provides you with the solid resources to improve your organization's competitiveness and profits.

Here are just a few examples of the value 20/20 Marketing has delivered...

Profits are driven by new business, and new business is a result of strategic marketing focused on product interest and demand. Knowing how to implement solid strategic marketing with effective selling processes results in increased market share, enhanced competitive advantage, and greater profitability.

A manufacturer realized that their sales staff was nearing retirement age and they needed to ensure a smooth transition for yet to be hired sales personnel. They requested a sales and marketing audit of the company. The audit, conducted by 20/20 Marketing, revealed that the current system for tracking sales calls, and developing prospect relationships was weak at best and non-existent in some cases. The proposal was made to modernize the processes so that as new members came on board they would be more productive in a shorter period of time and generate sales faster. The recommendations are currently being implemented and management is more comfortable with the path to future profitability.

A major hospital realized that it was not generating the number of referrals from local doctors and nurses for their area of specialty in treating young children. The hospital had a traditional advertising agency, which was focused on image development with large billboards and television ads. The niche market, which was highly profitable, called for a different solution than mass advertising. 20/20 Marketing developed 3 different concepts to tap and grow the niche marketing that was identified. Senior management at the hospital reviewed the concepts and approved the one they felt had the greatest potential. The result is a program that has continued for seven years and has increased the demand for children services to such a point that there is a waiting list at several hospital locations. The awareness-building program that was rolled out recognizes a key group of individuals, those nurses who work in schools and are exposed to the children on a daily basis. The program has not only generated more patients for the hospital but also has enhanced its image in the community.